Sales jobs 'offer higher salaries than marketing positions'

Sales jobs pay more than marketing roles, a new report has discovered.

The Chartered Institute of Marketing has released the results of a new survey into marketing salaries, which reveal that marketers earn less than their professional colleagues, reports Online Recruitment magazine.

The average annual basic salary for a marketing director stands at £75,000, with senior marketing managers expecting to earn an average of £42,000 a year.

And average pay for marketers has increased by 3.3 per cent over the past year.

However, there still reportedly exists a marked difference between salaries in the marketing sector and those in other industries, which is more pronounced at the junior level, where graduates in marketing earn 8.2 per cent less than their counterparts in alternative jobs.

The study also found that the gender pay gap has risen, with female directors earning 18 per cent less than their male colleagues, compared to ten per cent last year.

Tanya Hine, president of the British Association of Women Entrepreneurs, said recently that more needs to be done for the gender pay gap to close.

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Filed: 29-08-2008