Sales recruitment: Companies are missing opportunities
Despite the economic downturn some companies are letting sales opportunities slip through their fingers, according to new research.
The study by the Direct Marketing Association (DMA) showed that one in four firms do not respond to customer queries on their websites, with more than ten per cent still failing to follow up enquiries after further contact.
Jobseekers looking for sales jobs maybe interested in the market trend which John Dyson, vice chair of the DMA Response Management Council, criticised.
He said: "Incredulous as it may seem, companies are falling at the first hurdle and turning away potential sales. It is a proven fact that a fast personalised reply results in an increase in response and conversion rates."
The vice chair added that some companies need to seriously rethink their sales strategy.
As well as responding quickly to enquiries, staff in sales jobs should also be team players, Ren Kapur, deputy chief executive of the Institute of Sales and Marketing Management, told the Daily Mail.
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Filed: 06-08-2009
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